Your LinkedIn Posts Sound Like Everyone Else's. Here's Why.
How to stand out without sound cringe
Open up LinkedIn right now. Scroll for 30 seconds. Tell me what you see.
I’ll bet your eyes start glazing over. It all sounds the same.
The same hooks. The same format. The same advice repackaged by a different headshot.
Everyone sounds like they went to the same school of “how to post on LinkedIn,” and honestly, most of them probably did.
They watched the same YouTube video, downloaded the same template, and started writing like a person who writes LinkedIn posts instead of a person who actually has something to say.
If you write or make content like this, you will disappear into the noise. No one will notice. No one will care.
Your best bet for standing out is simpler than you might think.
Be yourself. Talk like a human. That’s all there really is to it..
The Performance Problem
I’m going to get this out of the way: Please, for the love of heck, do not start your posts with “I’m proud to announce.” Just, no.
Most people sound generic online is they start performing the second they open a text box.
They write stuff like “I’m proud to announce” because they think that’s how LinkedIn sounds.
Nobody talks like that in real life. You wouldn’t say that to someone over coffee. You’d just tell them what happened.
As for me, I’m a writer. I do my best thinking through my fingers. Writing is where the real me shows up.
Other people are the opposite. They freeze when they write. But hand them a mic and suddenly they’re telling stories about their first client, the time they almost quit, the thing they wish they’d known five years ago.
If that’s you, try this:
Record yourself talking for 10 minutes about whatever’s on your mind.
Upload the transcript to Claude or ChatGPT (I prefer Claude).
Ask it to find the best insights and turn them into posts.
The posts that come out of that will sound more like you than anything you’ve ever sat down and tried to “write for LinkedIn.”
The point is: find the format where you stop performing and start being yourself. If you like writing, write. If you like talking, talk. If you like video, shoot video. Stop forcing yourself into a format you hate and then wondering why you can’t stay consistent.
I Don’t Want to Look Cringe or Salesy on LinkedIn
Picture your ideal customer. Imagine you’re sitting across from them over coffee. You’re not pitching. You’re not selling. You’re just telling them about who you are and the kind of work you do.
A B2B founder I work with was the number one football player on his high school team. That’s not what his business is about. He runs a SaaS company. But when I interviewed him about his origin story, that detail came up. So did the fact that he was working minimum wage with a kid on the way and made a commitment to himself to show up for his family. He’s a father first, and an entrepreneur second.
That is the stuff that makes people follow you. Not your product. Not your feature list. The human moments. The real reasons you built what you built. Your origin story isn’t a distraction from your brand. It IS your brand.
What Should You Even Post About?
You need a mix of three things.
Informational content. This is your expertise. What you do and how you do it. A lawyer might explain how they prepare clients for court. A dentist might share what to expect during a specific procedure.
Relatable content. This is the human stuff. Your story, your triumphs, your failures, the moments that shaped you as a business owner. This is what lets people get to know you as a person, not just a logo.
Promotional content. This is where you talk about results. Real outcomes you’ve driven for real people. Not “we offer great service” but “here’s what happened when someone hired us.”
Your audience will find you through any one of these. After following you for a while, they’ll see who you are, what you do, and how you do it. That’s when they reach out.
The mistake most people make is going 100% promotional. Mix it up. Be human. Show your work. Talk about results.
How Do I Describe What I Do in a Specific and Compelling Way?
Talk about outcomes, not process.
Your customers don’t care about your case preparation methodology. They care that you won. They don’t want to hear about your equipment. They want to know they’ll stop being in pain.
Talk about who they were, what problem they had, how they found you, what you did, and what their life looks like now. That’s the content that builds trust. That’s the content that gets people to reach out.
👋I’m Travis Taborek. I build AI-powered content engines for founders. One conversation becomes a month of content. Want to amplify your brilliance? Get in touch: amplivoice.co